Appendix 3 Monitoring

Appendix III Monitoring

1. The ASAI regularly conducts monitoring exercises of individual marketing communications to assess compliance with the Code requirements. Such exercises can be conducted on specific media or a mix thereof. They can also be focussed on a particular industry or area of economic activity. Initially, this is carried out on an informal basis with the advertiser/promoter being asked for comments within a specific time frame. Failure to respond to the Compliance Monitor’s request for information may result in the matter being passed to the Executive for a formal investigation, as per their normal investigation procedures.

2. The ASAI Monitoring Service also monitors compliance with all of the Complaints Committee’s adjudications