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Advertising Standards Authority Code Consultation
General Comments
General Comments
Advertising Standards Authority Code Consultation
Open
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26 Mar, 2026, 11:00
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9 May, 2026, 23:00
If you have any general comments that you would like to submit, that are not covered in any of the listed chapters you may do so here.
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Contents
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Introduction to Advertising Self-Regulation and the ASA
01. Definitions
02. Scope and Application
03. General Rules
04. Misleading Advertising
05. Promotional Marketing Practices
06. Distant Selling (Mail Order, Direct Response and Online Selling)
07. Children
08. Food and Non-Alcoholic Beverages
09. Alcoholic Drinks
10. Gambling
11. Health and Beauty
12. Slimming
13. Financial Services and Products
14. Employment and Business Opportunities
15. Environmental Claims
16. Occasional Trading
17. E-Cigarettes
18. Online Behavioural Advertising
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Appendix 1: General Complaints Procedure (Part A)
Part B- OBA Complaints Procedure
Appendix 2: Copy Advice
Appendix 3 Monitoring
Appendix 4 – Review System
General Comments