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    3. Advertising Standards Authority Code Consultation
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    General Comments

    Advertising Standards Authority Code Consultation
    Opendate_range26 Mar, 2026, 11:00 - 9 May, 2026, 23:00

    If you have any general comments that you would like to submit, that are not covered in any of the listed chapters you may do so here. 

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    Contents

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    • Introduction to Advertising Self-Regulation and the ASA
    • 01. Definitions
    • 02. Scope and Application
    • 03. General Rules
    • 04. Misleading Advertising
    • 05. Promotional Marketing Practices
    • 06. Distant Selling (Mail Order, Direct Response and Online Selling)
    • 07. Children
    • 08. Food and Non-Alcoholic Beverages
    • 09. Alcoholic Drinks
    • 10. Gambling
    • 11. Health and Beauty
    • 12. Slimming
    • 13. Financial Services and Products
    • 14. Employment and Business Opportunities
    • 15. Environmental Claims
    • 16. Occasional Trading
    • 17. E-Cigarettes
    • 18. Online Behavioural Advertising
    • keyboard_arrow_right
      Appendix 1: General Complaints Procedure (Part A)
      • Part B- OBA Complaints Procedure
    • Appendix 2: Copy Advice
    • Appendix 3 Monitoring
    • Appendix 4 – Review System
    • General Comments

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